THE TRUTH ABOUT AUTOMOTIVE FACEBOOK EVENTS
Over the past few years there has been a surplus of new Automotive Facebook Event companies starting up all over the country. Just know that they are not all created equally. Recently a big player in the industry made a blog post about how these Facebook Events are ruining the reputations of the clients they serve. The crazy thing is that weren't completely wrong but just as everything in life there's the right way and the wrong way. When it comes down to picking a Facebook Event company you should look for 3 things, transparency, process & customer service.
Transparency
Many of these new companies are following practices that are actually against Facebook Policy. They are creating separate sales event pages in order to hide bad reviews, response times, poor grammar, etc... from their dealership clients. Creating a separate page like this is actually against Facebook policy and if the page gets flagged the client will loose all of the leads they spent their marketing dollars on. This can also create issues that can have a lasting affect on the dealership's main page as well. At IKonic, we run from your dealerships page so that you can inspect what you expect.
Process
We've seen horror stories of the processes or lack of processes rather, when it comes to how other Facebook Event companies handle your potential clients. Response times of 20, 30 or more minutes, asking inappropriate questions, using poor grammar and not answering the customers questions are just a few of the issues we run into from time to time. At IKonic we are process driven to a fault. We take our process seriously and our team of 70+ IN-HOUSE Messenger Warriors are not allowed to deviate from it even a little. With multiple layers of quality control including members of the team that spot check each and every conversation we rarely miss a step. Because of our attention to detail and ability to follow the process to the letter, our team actually converts at a much higher than normal ratio. Most of our events have a conversion ratio of more than 50%, meaning for every 100 leads that come in, we will set 50+ appointments.
Customer Service
When it comes to taking care of our clients we put customer service at the top of the list. There are many companies out there that will hide from your calls or email in order to avoid those tough conversations. At IKonic we have 3 rules that we implemented in regards to customer service....
1) Always answer the phone - if we can answer we will. If we can not we refer to rule 2
2) Return calls or text back in under 2 minutes - shoot a text or call back in less than 2
minutes when possible. If not avaialble then have another member of the team reach out.
3) Make the hard calls - if something isnt' going well, we don't run from the hard calls.
Face the issue head on and make it right!
At the end of the day there are a number of ways to sell vehicles online using social media but nothing works better than an IKonic Facebook Event. When teaming up with us you won't have to worry about your reputation getting ruined or our team leaving a bad taste in your customers mouth. We do things the right way and at the end of the day we aren't just chasing a check, we are looking for longterm relationships that will last for years to come.