Meet The Team

Executive Leadership


Colin Ocello

President / CEO

Colin Ocello is the work horse behind the IKonic Digital Marketing brand. Having started the company from scratch he knows all the ins and outs of our digital marketing strategies.

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Kendall Ocello

Vice President

Kendall has a charismatic personality and was blessed with great communication skills. As the VP she is in charge of ensuring our event campaigns run smoothly for our clients and takes pride in their success, while strongly leading our IKonic team.

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Lulu Boyer

BDC Director

LuLu Boyer is a hard working and driven asset to the company. She is the backbone of BDC training and has always had a passion for anything with a motor in it.  

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Lauren Connolly


Detail oriented and process driven asset to the company. As our Controller all of our financial responsibilities fall on her and she always gets the job done. Lauren is on top of her game and runs a smooth department.

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Paige Baltimore

Director of Operations

Paige is a charismatic individual who thrives in detail based environments. She earned her Bachelor's of Economics from California State University at Sonoma, cum laude with distinction. As our Director of Operations, she uses her financial and organizational strategies, along with her strong interpersonal skills, to enhance all operational procedures. 

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Sales Warriors


Crystal Blackmon

Regional Sales & Marketing Director

Crystal Blackmon is a high energy, results driven, passionate pursuer of helping companies market themselves in the most profitable way possible. 

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Janet Barker

Regional Sales & Marketing Director

Janet became passionate about marketing when she started developing websites, creating apps and writing content for social media for a variety of industries; including automotive, hospitality, industrial, real estate and many more. Her diverse knowledge of these industries help guide your business to a more profitable marketing presence.

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Billy Christie

Regional Sales & Marketing Director 
Product Specialist

Diligent, enthusiastic, and passionate in his endless pursuit for success. Billy is a three time high school state champion wrestler and former collegiate athlete. Billy has taken his work ethic and leadership skills from the wrestling mat into marketing and strives for perfection in generating as much business for his clients as possible.

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KC Loughlin

Experienced and highly motivated thirty five year veteran of the automotive industry. K.C. has years of In store retail experience from Parts, Service, Finance and Insurance, Wholesale, General Management, and Multi-Store Marketing. He has built relationships all over the country with dealer groups and single point stores through outstanding customer service while providing industry leading software solutions, training, and consulting services.

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Regional Sales & Marketing Director

BDC Leadership


Patricia Beckett

Lead Message Warrior

Patricia Beckett is a 22 year old resident of Colleton County. She brings to the table a bubbly personality and dedication. In her free time, she likes to spend time with her family.

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Payton Newsome

Creative Coordinator 

Lead Message Warrior

Payton studied Marketing and Design at Queens University of Charlotte. Her energy is contagious and she enjoys the team dynamic at IKonic.  She is passionate about work and strives for success.

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Jacob Ocello

Lead Message Warrior

Jacob is a hardworking and friendly individual who is eager to learn. He is passionate about working hard and leading a successful team.

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