Facebook CAMPAIGNS
LEAD GENERATION THAT DRIVES TRAFFIC
effective way we have found to sell cars using Facebook is through hosting sales events. We create an effective ad based on several factors, including your client demographic and geographical location, that drives engagement. There are many other companies that you could choose to do business with, but what makes us different is our in-house BDC. Unlike other companies who do single week events and charge upwards of $9,000, we have found that the best ROI comes from a multi week event. This gives us time to optimize your campaign and lets your team handle the appointments without getting ran over. During your event our BDC will handle everything from initial interest all the way to the appointment setting. There is no added burden to your BDC or sales floor other than handling the customer when they show up for their appointments. The best part is that our 2 week deal is less than the competitions single week and we deliver greater results.
THE MOST
team is composed of veterans of the automotive industry with over 50 years of combined experience, so at IKonic we car people in the advertising business and not the other way around like the other guys. For over a year we were one of the original and largest resellers for the innovator of Facebook Buyback Events. At the beginning of 2020 we noticed the results of the product we were reselling had begin to diminish and customer service was declining. That combined with the COVID-19 pandemic lead us to restructure our business strategy. We brought our events in-house and have sense grown our BDC to be the largest automotive messenger BDC in the country.
OUR LEADERSHIP
CAMPAIGNS
Our team will create an attention grabbing ad that is boosted through our business manager as "YOUR" page. Potential customers will then interact with the ad by either sending a comment or message to the page. Once they interact our BDC responds to the incoming lead with a targeted saved response that leads the customer through a funnel based on which hook the client was interested in. The BDC will then set an appointment for the customer, asks for their phone number and follow up the day of the appointment to confirm or reschedule.
your crm
for the appointments set during the campaign will be your pages Facebook Calendar. Anyone with admin, editor or moderator access can view the appointment calendar as well as all conversations had with each client. You will have complete transparency to see how we are communicating with your potential customers and when the customer arrives, you can look through all communication with the customer and our team. This allows you to know where to start the process of the sale at the dealership. If the customer mentions bad credit or being upside down you'll know to start with a credit app or a silent trade appraisal giving you an advantage in the deal.
is leaps and bounds ahead of our so-called competition. Since bringing these events in-house we have spent over $2M on Facebook ads so we have a great understanding of what ads, demographics and campaign setups work best in most areas of the country. Unlike other companies, we run the campaign from “YOUR” Facebook page so you will have complete transparency during and after your event.
When we setup our ads we set them up so that all ads have hooks in the first 3 lines for optimization and a strong call-to-action that encourages viewers to send a message.
Unlike other companies, we run multiple ads and make adjustments based on which ones are performing best in your market each morning.
We set up the ad so that when the customer clicks to send a message they are presented with 3 automated messages to choose from that we've proven to work the best to start the conversation and our team will then lead them down the funnel to the appointment based on our library of over 200 saved responses.
our experience
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70+ In-House employees that set appointments for our clients 7 days a week from 8:30am EST - 10:30pm in all time zones. They use a library of over 200 saved responses.
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6 Leads (2 per shift) that are supervising to ensure that our response times are under 2 min, the team is following our process, and to take TO’s to help with difficult customers when a saved response won’t work.
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2 GSM’s that go in and spot check 35-50% of the conversations that come in to insure that process is being followed and will make adjustments and corrections as needed.
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1 GM who oversees the whole department from hiring, firing, training and everything in-between. The GM also spot checks behind the GSM’s and Leads on a daily basis to ensure that our conversion rates stay high and the team is following the IKonic process.
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We maintain a response time under 2 min and in many cases, seconds, in order to convert leads into appointments at a higher rate. Our staff actually converts leads to appointments at 55%+ compared to the dealership BDC industry average of 3-5%.
about our bdc
customer service
is an essential part of our companies culture and what makes us IKonic. When we were a reseller of another vendor's products we noticed there was a lack of customer service in the industry. Once we decided to bring our events in-house we implemented several best practices that have allowed us to grow from doing 5 events the first month we brought them in-house, to now over 250 events a month. At IKonic we always answer the phone, we do not run from the hard calls and we have implemented a 2 min rule, which means if a client reaches out we will respond to them in 2 min or less in almost all cases. All of this combined is the reason that 90% of our business comes from repeat business & referrals from clients. At the end of the day we aren't just chasing a check, we are looking for longterm relationships.