ON Facebook
DYNamic Inventory
MORE LEADS, MORE APPOINTMENTS, MORE CARS SOLD!
is our AI powered technology that when combined with Automotive Inventory ads and our in-house BDC delivers industry leading ROI. Automotive Inventory ads are a type of dynamic ad that is optimized for people who are in market for a vehicle. Like dynamic ads, automotive inventory ads use your vehicle catalog, Facebook pixel and user engagement on Facebook to show ads to in-market shoppers like your recent website, app and Marketplace visitors.
Advantages
Automotive inventory ads allow manufacturers and dealers to upload their entire catalog of vehicle inventory with relevant details such as make, model and year, and then show the most compelling inventory and features to the right audiences. We then drive automotive inventory ads to an on-Facebook vehicle detail page. With a single integration, your most relevant vehicles are shown to potential auto buyers—our in-house BDC will handle all incoming leads, then sets the appointment for the customer at your dealership and then follows up to confirm or reschedule the appointment. Allowing you to focus on what you do best, closing the sale.
Benefits
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Convenient one-time setup. Automotive inventory ads are automatic, efficient and adaptable—you only have to set up your campaign once to promote all of your inventory, without having to create each ad separately.
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Deliver ads to people who want to see them. With automotive inventory ads, you can automatically serve up ads with real-time availability and pricing to people based on vehicles they show intent to purchase.
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Reach people across devices. Your ads will appear on web and mobile, regardless of the device they used to originally see your product.
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Remove the friction of slow mobile page load times. When you use automotive inventory ads with an on-Facebook destination, you will drive shoppers directly to a mobile-optimized vehicle detail page with the relevant information they need.
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Your campaigns are always on. Your campaigns are automatically set to reach people with the right inventory at the right time, based on the actions they take on your website or app.
J.a.r.v.i.s.
team is composed of veterans of the automotive industry with over 50 years of combined experience, so at IKonic we car people in the advertising business and not the other way around like the other guys. For over a year we were one of the original and largest resellers for the innovator of Facebook Buyback Events. At the beginning of 2020 we noticed the results of the product we were reselling had begin to diminish and customer service was declining. That combined with the COVID-19 pandemic lead us to restructure our business strategy. We brought our events in-house and have sense grown our BDC to be the largest automotive messenger BDC in the country.
OUR LEADERSHIP
your crm
for the appointments set during the campaign will be your pages Facebook Calendar. Anyone with admin, editor or moderator access can view the appointment calendar as well as all conversations had with each client. You will have complete transparency to see how we are communicating with your potential customers and when the customer arrives, you can look through all communication with the customer and our team. This allows you to know where to start the process of the sale at the dealership. If the customer mentions bad credit or being upside down you'll know to start with a credit app or a silent trade appraisal giving you an advantage in the deal. We will also push to your dealership CRM if requested.
is leaps and bounds ahead of our so-called competition. Since bringing these events in-house we have spent over $2M on Facebook ads so we have a great understanding of what ads, demographics and campaign setups work best in most areas of the country. Unlike other companies, we run the campaign from “YOUR” Facebook page so you will have complete transparency during and after your event.
When we setup our ads we set them up so that all ads have hooks in the first 3 lines for optimization and a strong call-to-action that encourages viewers to send a message.
Unlike other companies, we run multiple ads and make adjustments based on which ones are performing best in your market each morning.
our experience
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70+ In-House employees that set appointments for our clients 7 days a week from 8:30am EST - 10:30pm in all time zones. They use a library of over 200 saved responses.
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6 Leads (2 per shift) that are supervising to ensure that our response times are under 2 min, the team is following our process, and to take TO’s to help with difficult customers when a saved response won’t work.
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2 GSM’s that go in and spot check 35-50% of the conversations that come in to insure that process is being followed and will make adjustments and corrections as needed.
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1 GM who oversees the whole department from hiring, firing, training and everything in-between. The GM also spot checks behind the GSM’s and Leads on a daily basis to ensure that our conversion rates stay high and the team is following the IKonic process.
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We maintain a response time under 2 min and in many cases, seconds, in order to convert leads into appointments at a higher rate. Our staff actually converts leads to appointments at 55%+ compared to the dealership BDC industry average of 3-5%.
about our bdc
customer service
is an essential part of our companies culture and what makes us IKonic. When we were a reseller of another vendor's products we noticed there was a lack of customer service in the industry. Once we decided to bring our events in-house we implemented several best practices that have allowed us to grow from doing 5 events the first month we brought them in-house, to now over 250 events a month. At IKonic we always answer the phone, we do not run from the hard calls and we have implemented a 2 min rule, which means if a client reaches out we will respond to them in 2 min or less in almost all cases. All of this combined is the reason that 90% of our business comes from repeat business & referrals from clients. At the end of the day we aren't just chasing a check, we are looking for longterm relationships.